![]() ![]() ![]() The Messenger app is a promising advertising platform to businesses because of its frequency of use and simple design. There are over 1 billion monthly users to reach with this platform, including users who do not have the Facebook application downloaded. ![]() Zhang also reported that the test group will have control of ad block to hide/report ads using a drop-down menu within the application. However, when users click the ad, they are able to start a conversation with the brand or learn more about the advertised product. Facebook product manager Eddie Zhang reported that “no one will see an ad in a conversation without clicking on an ad experience on the Messenger home screen.” The five sponsored image thumbnails, along with text and a link, will appear below the recent conversations block, where there are currently birthday notifications.įor now, the advertisements will not originate within conversations. In contrast to the previous Messenger ads, these new ads appear like Facebook news feed ads – a scrollable carousel with images. The earlier sponsored messages were only visible in chat windows to consumers with an existing conversation with the brand.īeginning with a test group in Thailand and Australia, Facebook will roll out ads on the Messenger app home screen in the coming weeks. There have been previous experiments with Messenger ads. Now, the advertisements are spreading to Instagram feeds, Audience Network, and Facebook Messenger – a mobile messaging application. News feeds on the flagship platform are running out of ad space. Ad load has become a hot topic with regards to Facebook. ![]()
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